Joining the TMconsultant consortium gives you everything you need to deliver high-quality Driver CPC training. But how to get Driver CPC clients is the real question for any trainer just starting out.
Here’s a guide to help you grow your client base from the ground up.
1. Use Your Network to Get Driver CPC Clients
Start with who you know, former colleagues, local operators, and friends in the industry. Reaching out to people who already know you is often the easiest place to start when working out how to get Driver CPC clients.
2. Knock on Doors – A Classic Way to Find Driver CPC Clients
Literally. Visit local depots, industrial estates, and fleet operators. Leave a business card or flyer, and offer to follow up with more information. You can of course mention you are part if the TMconsultant consortium. Face-to-face visits remain one of the most effective methods for how to get Driver CPC clients in your local area
3. Offer Something to Tempt Them
Operators are more likely to take a chance if there’s a clear benefit. Think discounted first sessions, free training needs analysis, or a no-obligation compliance check. It’s about showing value straight away.
4. Get Your Website and Socials Right
If you’ve got your own website, make sure it’s clear, focused, and professional. Use LinkedIn and Facebook to share insights, course dates, and industry tips. Stay visible. Building your online presence is a key step in how to get Driver CPC clients beyond just your local area
5. Consider Google Ads
If you’ve got a bit of budget, Google Ads can be an effective way to attract local and remote clients. Focus your campaigns on keywords like “remote Driver CPC training”, “online CPC course”, or “Driver CPC training [your town]”.
With remote delivery an option, you’re not limited by geography, so you can expand your reach while keeping costs manageable. Just make sure your landing page is clear, relevant, and shows that you offer both in-person and remote options.
6. Follow Up Relentlessly
Most clients won’t commit on first contact. Keep track of who you’ve spoken to, follow up, check in, and keep them warm with useful information, like upcoming course dates or relevant regulatory updates.
7. Use TMconsultant Resources to Help Get Driver CPC Clients
You’ve got access to a range of support, including course materials and guidance. Make use of it. Consistency and professionalism matter, especially in this industry. Here at TMconsultant we will add your centre to our website, including a back link and publish your courses on our front end.
8. Share Testimonials and Results
Ask for a testimonials and get permission to share them. Real stories from satisfied operators go a long way in building trust with new prospects.
9. Get in Front of People
Attend local business events, join trade associations, and be where the decision-makers are. People buy from people, and building relationships is key to long-term success.
You’re not on your own, as part of our consortium, you have the support, structure, and credibility behind you. The key now is to stay consistent and put the work in. Follow these steps and you’ll soon master how to get Driver CPC clients and build a strong, sustainable training centre.
Stick with it, and the work will come.
If your looking to join a consortium, you can read more about it here, or please do get in touch. We’re here to share the knowledge!