tmconsultant-project pictogram

Project Pictogram road safety initiative seeks to raise awareness of ‘Fatal Factors’

Project Pictogram a national community wide road safety initiated by Hampshire Fire and Rescue Service and backed by Road Safety GB, seeks to raise awareness of the ‘Fatal Factors’ present in almost all Killed or Serious Injury (KSI) collisions, as well as the more minor shunts which delay journeys and cost businesses every day.
Using simple icons stuck on to the back of commercial vehicles, show other drivers how changing bad habits at the wheel can help reduce accidents. The icons are stuck on the back of commercial vehicles the serve as a reminder to other road users of the ‘Fatal Factors’ present in most Killed or Serious Injury (KSI) collisions. ‘Fatal Factors’ include speed, using a mobile phone, driving under the influence of drugs or alcohol, not wearing a seatbelt and not keeping to safe stopping distances.
Sticker sets cost £2.50 per vehicle to produce from the free artwork files which can be downloaded from

To find out more about Project Pictogram, please click here.

Posted in Advisory.